Frequently Asked Questions

Here's answers to the most Frequently Asked Questions about Service Marketing Simplified.

Who are Joe Burnich and Mike Mancini? Why Should I Listen to Them?

Joe and Mike are marketing agency owners (actively) and have run their businesses for 15 yrs. and 10 yrs. respectively. They are leaders in the marketing training community and have helped THOUSANDS of home service businesses over the last 15 years. 

How Long Do I Gave Access to the Course and Updates?

You will have LIFETIME access to all of the training modules, community and course recordings. You will also have LIFETIME access to all future recordings and new videos. 

This course will be constantly updated with new training as older videos become obsolete or as platforms change. 

Are There Any Hidden Costs?

No! This is a monthly subscription and you'll have lifetime access to the course and community as long as you're a member.

​And you can cancel at any time. That's it!

How Much Time Will the Training Take Me?

That depends on you. You can go through the information as fast as you want to and start working right away.

But if you go through this training, step-by-step, it will take you approximately 1-4 weeks if you go through the ENTIRE training. 

There is a TON of information, but you can literally start looking for clients almost immediately. 

We suggest going through it at your own pace. Some will go faster than others and there's nothing wrong with that.

However, we have it laid out in the order that we would SUGGEST you do the training. With that said, if you're already ahead of the game and have some things figured out, then by all means, skip ahead. The course is easy to navigate and find what you're looking for.

Also, the videos are kept short and to the point. We don't have 45-minute videos that you need to watch and then carve out a couple of hours to complete the task.

We WANT you to progress. This is why we try to keep the videos at around 5-8 minutes long (some are shorter and some are longer). This is done to help you keep moving forward with the time you have available. 

Another reason we keep the videos shorter is so that if we need to change something, or update a tactic, it is a shorter video for us to do so (and much easier and quicker). 

What Do I Actually Get When I Join?

• Instant access to the entire video course, live trainings and more (more than 30 hours of training)
• More than 50 video tutorials
• More than 20 templates, checklists, and spreadsheets.
• Any and all future videos that Mike and Joe add. 

Is This Course Updated for 2024?

Absolutely. In fact... we are only launching this in late December of 2023 (or early January of 2024). So the training is updated.

Again, we also keep our videos short so that we can update them as tactics (or platforms) change.

Can't I Learn All of This on YouTube?

Sure you can. YouTube is a great place to learn and Joe and Mike release vidoes all the time on the platform. 

But the problem with browsing YouTube is that you'll constantly be learning the same things while going from creator to creator. 

You will waste COUNTLESS hours of trying to figure out what to do, in what order, and finding updated information. 

If you want to jump start the marketing for your service business, then "Service Marketing Simplified" is the course for you. 

Also, what is your time worth? 

This course will save you MONTHS of trying to find the right information (and putting it in the correct order). If we're able to help you save even a few days, then it's completely worth the price. 

Is the Training Beginner or Advanced?

Our training is designed with both users in mind. 

We can help the beginner, who knows absolutely nothing about internet marketing, and walk them through, step-by-step, to help them market their business more effectively. 

We can also help the advanced user fill in gaps in their marketing strategies. d

Not to mention, we're always in the community. Ask questions and they will get answered. 

What Are the Most Common Expenses for Marketing My Service Business?

Cost is a big hinderance to business owners, and we get that. We understand that not everyone can hire an agency to do things on a monthly basis. This is why we created this course.

We show you marketing tactics that you can do for free (SEO and Google Business Profile), it just takes some of your time.

We also show you paid tactics (like Google Ads), where you'll have to spend some money to get clients. 

And we also have a TON of other strategies that you can do for little cost (email marketing, offline marketing, etc). 

We show it all to you and in the training we go over budgets, what you can expect to spend on certain things and more. We have tactics for EVERY budget level.

Do You Have a Guarantee? What If I Want to Cancel?

Yes... we do have 100% risk free guarantee. If you don't like the training or aren't going to use it, simply request a refund within 7-days. Otherwise, if you want to cancel, please send us an email to to inform us 24-hours before your rebill date and we will cancel your billing. 

Who This Course is For?

  • ​Plumbers, HVAC, electricians, pressure washers, carpet cleaners, anyone with a service business that works on people's homes.
  • ​This is for home service professionals wanting to learn how to market their businesses more effectively. We show you how to do this with tactics including (but not limited to), SEO (search engine optimization), Google Ads, Google Business Profiles, Email Marketing, Content Marketing, Video Marketing, Offline Marketing and more.
  • ​Progress takes work. You're not going to simply open the training and everything happens for you. The training is a blueprint of how we market businesses. But you have to put it into effect. You get out of it what you put in. 
  • ​Perfect execution is not needed. However, execution is needed for success. If you want to accomplish BIG goals fast... by putting into place our marketing strategies, then this is the course for you. 

Who This Course is NOT For?

  • ​Restaurants, photographers, business to business sales, etc.
  • ​Anyone looking for a get rich quick scheme or someone to do the work for them. Those who put in the time/work, will get results. Plain and simple. Those who expect riches and are not willing to put in anything... will not see any results.
  • ​Those looking for overnight success. While some of the tactics can be done very QUICKLY, that does not mean that you will see results in 24-hours or anything like that. Has it happened? Yes. Consistency is the key and consistency takes time. With that said, if we're able to simply help you get a SINGLE new client (depending on your service/pricing), that could cover the cost of this course. 

OK... What's The Catch?

What Are You Not Telling Us?

Ok... Here it is. I've dedicated the last 2+ years into creating the absolute BEST Google Ads Agency training course that can be found ANYWHERE... with more value than anyone could provide (especially for the cost). 

I did this because when I started out, the information available was horrible, incomplete, and old tactics that didn't work anymore. So when I decided to create "Ads Agency Unlocked", I wanted it to be the best it could possibly be... WITHOUT A DOUBT!

And that's what I've tried to do here (and what I'm continuing to do). This is a course that is CONSTANTLY updated with the newest, most cutting edge stuff that you will find. And even now (in late 2023), I'm adding new modules that continue to push the envelope of all of those other training courses out there.

I wanted to create something that was 100x worth the price because then I would know that the value that I was providing others, was 100x more than anyone else.

And if I can help you start your business and simply get just ONE client,
this course would more than pay for itself
And I know that it does!

You see, when I don't know how to do something, I pay the TOP experts in their fields to find out how to do it and I share these tactics with you. In 2022, I spent more than $35,000 improving my skills so that I can keep ahead of what others are doing and I share EVERYTHING that I learn. 

Still unsure... read below to see what others are saying! (This is why I do what I do)...

Want to See Some of My Training?

Here's Some Videos from My YouTube Channel

This is Just a Taste of What You Get Inside "Ads Agency Unlocked"

Running a Google Ads Agency in 90 Minutes Per Day | My Daily Routine

Why We Don't Niche Down in Our Google Ads Agency

2 Biggest Mistakes Digital Marketing Agency Owners Make 😟

Tools to Start a Digital Marketing Agency
Free & Paid

Why I Didn't Start a Facebook Ads Agency and Started a Google Ads Agency Instead

Our Google Ads Report Template for Clients

(Click Here to Subscribe to Our YouTube Channel)

Service Marketing Simplified
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Division of Big West Marketing - Missoula, MT | Mancini Enterprises Inc. - Chanhassen, MN | United States
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Before you review our results, please understand our testimonials in no way reflect your results and are only to show the potential in the "Service Marketing Simplified" System. This is why we provide a 7-day performance based guarantee to allow you to make sure this program is for you.
"Service Marketing Simplified" Coaches are EXPERIENCED MARKETERS. OUR RESULTS, AND THOSE OF OUR STUDENTS, ARE NOT TYPICAL. THEIR EXPERIENCES ARE NOT A GUARANTEE YOU WILL MAKE MONEY. JOINING "Service Marketing Simplified" in no way guarantees results and you will have to do substantial work like the students on this page and your results are purely up to you. Students who do not complete this program or put in the work should expect zero results. Nothing on this page or any of our websites or emails is a promise or guarantee of future earnings. Any financial numbers referenced here, or on any of our sites or emails, are simply estimates or projections or past results, and should not be considered exact, actual or as a promise of potential earnings – all numbers are illustrative only.
*Earnings and income representations made by Mike Mancini and Joe Burnich, and their advertisers/sponsors are aspirational statements only of your earnings potential. These results are not typical and results will vary. The results on this page are OUR results and from years of testing. We can in NO way guarantee you will get similar results. The sales figures stated above are our personal sales figures and those of students that worked extremely hard. Please understand our results are not typical, we are not implying you’ll duplicate them (or do anything for that matter). We have the benefit of doing this for 10+ years, and have an established following as a result. The average person who follows any “how to” information gets little to no results. We're using these references for example purposes only. Your results will vary and depend on many factors …including but not limited to your background, experience, and work ethic. All business entails risk as well as massive and consistent effort and action. If you’re not willing to accept that, this is not for you.
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